Tuesday, May 28, 2013

Has the internet created a generation of people lacking true customer service skills?

I have been in so many stores and have observed how impersonal so many of them have become. Reading the news you hear Sears, KMart and McDonald's claim they have now discovered that bad customer service is hurting sales. Over a year ago I wrote to several companies including these three explaining how bad customer service is hurting them and the importance of training. Seems like companies hire people and just throw them out on the floor or on the phones with no training in customer service skills. Our children do not know how to communicate, they have become impersonal. They believe in texting, not talking. They do not know how to talk and no one is training them. You go in a store, there is no one that greats you, when you see an employee, they don't say hello, if you ask for help they act as if you are bothering them. You go to the check out, no one is smiling, no one says thank you and they act as if you are bothering them. Some have cell phones and are texting while ringing you up, the conversation with another employee is more important than you the customer. No supervisor or manager around, no one walking the floor checking to see if the store is in order and the customers are happy. I can't blame the employees completely, the employer is responsible to train these people not only how to do the physical aspect of their job but how to perform the vital customer service aspect. I value Target, they seem to train their employees well. I have recently noticed that Home Depot has been doing the same. Excellent customer service gives you a leg up. You customers want to feel appreciated, they want a good shopping experience, want to feel like the people in the store or on the phone actually care. This all takes continued training. At McDonald's the food actually tastes better when served with a smiling and caring attitude. I would rather eat a hot dog and get coffee from 7-11 where the people smile and care when I come in than at a McDonald's with bad customer service, that makes my food taste bad. I will travel an extra few miles and pay a little extra to get that customer service we all deserve. I will deal with a company with a live person answering the phone and answering with a smile than with one with an answering machine or someone with a bad attitude. Customer service means something, it is one of your most valuable tools in customer retention and continued growth. Training is key. Managers with skills are key. Start now or fail later.